In Massachusetts, an enterprising entrepreneur has opened a store called “Let’s Go Brandon.” The North Attleborough store “sells merchandise like hats, shirts, stickers and signs,” as WJAR reports.
The ubiquitous “Let’s Go Brandon” meme was triggered in early October, when an NBC sports reporter interviewing NASCAR driver Brandon Brown at Talladega Superspeedway in Alabama after Brown scored his first career NASCAR Xfinity Series win stated in a video that the crowd was chanting “Let’s go, Brandon!” when in reality they were chanting “F*** Joe Biden.”
NBC Sports wrote in its coverage of Brown’s win:
Brandon Brown earned his first career NASCAR Xfinity Series win when Saturday’s race at Talladega Superspeedway was called for darkness six laps from the scheduled distance.
“Oh my God! Oh my God!” Brown said on his team’s radio. “Wow! Just wow! Oh my God! This is a dream come true! This is a dream come true!”
Brown’s victory came in his 114th career series start.
Brown told NBCSN, “Oh my God, dad, we did it!! Everything we hoped and dreamed for. Everything I wanted to do is take the trophy home to mom and dad.”
The meme grew even more in subsequent days; in mid-October, asked by an announcer to “help kick this thing off” at the NAPA Super DIRT Week Pro Stock 50 event at Oswego Speedway on Sunday, one young boy, who was asked along with another young boy and young girl, continued after the three intoned “Drivers, start your engines” by asserting, “Let’s Go, Brandon.”…
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