KFC said it’s suspending its 64-year-old slogan, “It’s Finger Lickin’ Good,” amid the coronavirus pandemic. The slogan “doesn’t feel quite right” given the current environment, the company said.
“We find ourselves in a unique situation — having an iconic slogan that doesn’t quite fit in the current environment,” said Catherine Tan-Gillespie, global chief marketing officer at KFC. “While we are pausing the use of ‘It’s Finger Lickin’ Good,’ rest assured the food craved by so many people around the world isn’t changing one bit.”
Hyper sensitivity reigns